What is your online Reputation?

 What is your Online Reputation by Kristian Kongstad Holm

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  • It´s NOT just your business website!
  • Google says : “ your online identity/reputation is determined not only by what you post, but also by what others post about you, reply to a blog or social website, a status update, or just a tag on a photo”

How your online Reputation is formed?

  • Comments made about your business or you name on social media such as Twitter, Linkedin, Facebook, Google+, a Blog like Blogger or WordPress, a post on a newspapers website, Tumblr etc.
  • Images about your business or you name online like Pinterest etc.
  • Videos about your business or name on Vimeo, Youtube, Facebook, Flickr, metacalfe etc.
  • Articles and posts published online about you or your business.

Comments that others make about you online positive or negative are there to stay, and if you don´t control over your online Reputation it may show up on one of the 3 first pages on Google, Bing, Yahoo etc.

Please remember that about 80% ( www.pwc.com ) of all people or companies research online about you or you business before doing business with you or your business.

72% of those that research will not do business with you if there´s is a negative comment.

90% of internet users only look at the first page on Google (search engine results) when doing online research.

So this is a little like first impressions when you meet new people or business, within 60 sec. you will make a evaluation of the person or business you meet, 80% of this 60 sec. will stay forever in your mind only 20% can be change.

So get it right the first time when you meet people, Online or face to face!

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This is why Google+ and Facebook are so importen to you online Reputation.

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70 % trust Businesses or you if you have minimum 6-10 reviews /articles there are positive.


Uncovering the state of your online Reputation


  • The first steps is to find out what people are saying about you or your business online ( try to google it )
  • Do you have positive content and reviews past the first page?
  • If so, moving these items to the first page of Google would help your online Reputation.
  • Since more than 95% of searches online don´t go past the forst page, YOU NEED TO OWN THE FIRST PAGE, with positive reviews or quality content as your personal website, Facebook, Google+ and LinkedIn, 1-2 Blogs that links to positive articles or story´s about you or your business.

Finding directories in your niche


  • Do a Google search for your Key Word ( business or you name ) + you local city, business type etc. example Audi + 4×4.
  • Check search results and record any directories that come up in the first 3-5 pages.
  • Claim your business or name on these directories using the same info as your Google+ and Facebook page, and optimize your profile with pics, Key Words, address, description, specials etc…. but only good content!

Why claim your listings?


  • Gives you more citation authority. The more times your name or business, address and phone number appears on the web, the higher your listing will rank.
  • Access to new markets, Many people visit these directories who otherwise wouldn´t have been able to connect with you or your business.
  • Company contact info is accurate, ensure all the info about the company or your name is true, accurate and up to date.
  • Ability to respond to bad reviews, by claming your listing, you´ll beable to respond to people´s reviews. And by responding to these reviews, it shows that your care, and that people that write a comment can expect to get a reply, that will make them think twice about making a bad comment.
  • More opportunities to get & post reviews, the more reviews/post you have, the more content is created and SEO loves new content.
  • More content = more authority. Many others sites aggregate review/post/comments so they will appear in many others places on the internet.

Always make sure your Google+ and Facebook listing is updated first, then make sure that all the other directories have the exact same company name ( persons name ) address and phone etc.

Please remember


Advertising and Spam, Don´t use reviews/post for advertising or post the same or similar reviews across multiple places, don´t post fake reviews intended to boost or lower ratings, it needs to look natural in Google eyes.

If you need a good review/post, ask someone you can trust as on LinkedIn when you Endorse people, ask family and close friends to write good and honest reviews / post about you or your business.

Responding to negative reviews


  • Your goal in handling an upset customers or person should be threefold.
  • They turn from upset to satisfied!
  • They post positive things about you and rebut or remove their negative remarks/post
  • You learn something about your business that will improve it and help to avoid future negative reviews/post.

If the negative comments/post is true…..

  • Don´t ignore or hide
  • Participate in the discussion and be honest.
  • Add response to website and social media sites if necessary.
  • Issue statement addressing the problem, addressing what has neen done.


If the negative comment is false….

  • Post a professional response.
  • Politely ask for the comment or review to be removed
  • Post a response on your website, social media sites.
  • Find or create positive contant about your business and use search engine optimization to get it of the first page on Google.
  • Consult a lawyer and a Newmedia company like Cloudservants that can help you remove it faster from the first page on Google and for a small fee we will take care of you online Reputation for you. Please contact us for more information on www.cloudservants.com

Written by Kristian Kongstad Holm


Kristian Kongstad Holm is a Successful action-focused entrepreneur with successful exits in multiple geographies. Currently Kristian Kongstad Holm is focused on Mobile App and IT investments, new media and Real Estate, but open to any investment propositions “ Business angel “ 1992 - 1999 Kristian Kongstad Holm Co-founded Bildillen, a franchise chain of stores in Denmark, which in 1999 had 21 stores nationwide. Sold to Franchise members 1999 - 2007 Kristian Kongstad Holm built BilXperten from start-up to matching competitor by franchise store numbers in just 2 years. BilXperten bought Bildillen in 2004 and was sold to Thansen at the end of 2007. 2005 - 2008 Kristian Kongstad Holm founded and CEO of the agency for LG and VSX electronics in Denmark. Vision behind some of the largest fairs in Denmark such as Biler i Bella, Cph Motor Show, DHB and RaceX. 2008 - present Kristian Kongstad Holm is Ceo of Kongsholm Invest Ltd. CEO of European based construction firm focusing on residential renovations. Responded to a widespread demand for construction companies as many firms had been hit by the financial crisis and house price falls. The company offers construction financing for renovations, which means that the home owner only pays for the work when it is 100% complete. 2008 – present Kristian Kongstad Holm is Ceo of Victoria Capital II Ltd. and various other companies. Active investor in multiple App / IT / New media projects. Interested in innovative new ideas. Kristian Kongstad Holm moved from Denmark in 2009 and lives today in Monaco and Dubai with his family. Always interested in discussing new projects and investment opportunities. See more at www.about.me/holm Kristian Kongstad Holm Motto´s is: If you can dream it, you can do it! Winners are losers that just didn´t give up! Danish Vellykket action-fokuseret serie iværksætter med succesfulde exits på flere geografier. I øjeblikket fokuserer på Mobile App og it-investeringer og Real Estate, men åben for enhver investering udsagn "business angels" 1992 - 1999 Medstifter Bildillen, en franchise kæde af butikker i Danmark, som i 1999 havde 21 butikker på landsplan. Solgt til Franchise medlemmer 1999 - 2007 Bygget BilXperten fra opstart til matching konkurrent ved franchise-butik numre på bare 2 år. BilXperten købte Bildillen i 2004 og blev solgt til Thansen i slutningen af ​​2007. 2005 - 2008 Grundlagt og administrerende direktør for agenturet for LG og VSX elektronik i Danmark. Visionen bag nogle af de største messer i Danmark såsom Biler i Bella, Cph Motor Show, DHB og RaceX. 2008 - nuværende administrerende direktør i Kongsholm Invest Ltd CEO for europæisk baseret byggefirma med fokus på bolig renoveringer. Reageret på en udbredt efterspørgsel efter byggefirmaer så mange virksomheder er blevet ramt af den finansielle krise og boligpriserne falder. Virksomheden tilbyder konstruktion finansiering til renoveringer, hvilket betyder, at boligejeren betaler kun for det arbejde, når det er 100% gennemført. 2008 - nuværende administrerende direktør i Victoria Capital II Ltd Aktiv investor i flere App / it-projekter. Interesseret i nye innovative idéer. Kristian Kongstad Holm flyttet fra Danmark i 2009 og bor i dag i Monaco med sin familie. Altid interesseret i at diskutere nye projekter og investeringsmuligheder. Se mere på www.about.me / holm Motto: Hvis du kan drømme det, kan du gøre det! Vinderne er tabere, der bare ikke give op!

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