How to get more out of Facebook ?

Image written by Kristian Kongstad Holm, One of the things we focus on most at Cloudservants is the best time to post to Twitter and Facebook. This is because we want to help you get more engagement with your audience, which is beneficial for everyone.

While the best time to post is definitely important, there are some other things to keep in mind. I had a look at what kind of updates work best for Facebook pages to increase interaction and found 7 interesting statistics that you’ll probably find useful if you’re trying to make your page more engaging.

1. Photo posts get 39 percent more interaction.

Not only do photo posts get more engagement than links, videos or text-based updates, they actually account for 93 percent of the most engaging posts on Facebook. According to Kissmetrics, photos get 53 percent more likes, 104 percent more comments and 84 percent more click-throughs on links than text-based posts. And as we’ve mentioned before, self-explanatory photos seem to perform best.

Wishpond’s data says that overall, photo posts get 120 percent more engagement than the average post, and photo albums actually get 180 percent more engagement. This was a surprising one for me, but it seems that if you have multiple images to share, you’d be better of putting them into a Facebook album than publishing separate photo posts.

Especially Buffer’s new image posting feature lets you right click any image on the web and then share it in full-size to your wall in seconds. No more downloading, uploading nightmare here.
They also have a very nice APP for iOS and Android.

2. Shorter posts ( max 160 letters can also be used on multi platforms like Twitter etc. when using buffer ) get 23 percent more interaction.

Writing shorter posts isn’t just handy on Twitter. Keeping your posts below 250 characters can get you 60 percent more engagement than you might otherwise see. You can even get up to 66 percent more engagement if you cut it down to less than 80 characters.

Either way, the result seems to be that getting to the point quickly and concisely works best. Perhaps that’s why Facebook fans like photo posts so much? ( a picture is said to be 1000 words )

Especially looking at the overall Social Media statistics for other social networks, it’s really interesting how this stacks up to other platforms.

3. Using emoticons increases comments by 33 percent

If you thought emoticons were only for teens, you might want to rethink that idea. According to this AMEX OPEN Forum infographic, emoticons can make a big difference to your engagement rates. No only do posts with emoticons get 33 percent more comments, they also get shared 33 percent more often. Even better: they get liked 57 percent more often than posts without emoticons.

Emoticons tend to add a more human side to your communications, and it seems like this comes across fairly well with users.

4. Engagement rates on Thursday and Friday are 18 percent higher

Compared to other days in the week, Buddymedia’s study found that engagement rates for Facebook are 18 percent higher on Thursdays and Fridays. As they put it, “the less people want to be at work, the more they are on Facebook!”

The study also looked at different industries, including sports, retail, automotive and healthcare, to see which days worked best in each industry. Although they did vary, most of them sat around the end of the week, from Wednesday-Friday. Apparently no industry has users that are engaged on Mondays or Tuesdays!

To find out more about the best times to post to Facebook, we’ve also written an extensive guidethat you might find useful.

5. Question posts get 100 percent more comments

If comments are the kind of interaction you’re after, questions might be the way to go. According to an infographic by Kissmetrics, they get 100 percent more comments than standard text-based posts. HubSpot shares a similar finding, although this data points out that question posts often get fewer likes and shares than other types of posts.

What I found really interesting about this stat is that HubSpot’s data also shows which question words attract more comments, with the most popular being ‘should,’ ‘would,’ ‘which,’ and ‘who.’ This makes me think that closed questions which have a very limited answer option are the highest attractors of comments. Open question words like ‘why’ and ‘how’ which make the user think more to articulate their answer sit at the bottom of this chart.

This is especially interesting an points to a stark change in marketing, turning the funnel upside down. In short: Keeping engagement high with your existing customers might be more important than trying to find new ones.

When we observe how most updates sent through Buffer perform, we found a similar pattern of greatly increased lift through questions being posted.

6. 35 percent of Facebook Fans like a page so they can participate in contests

If you’re chasing down new fans, a contest seems like a fairly good way to encourage likes. A report from earlier this year showed that 35 percent of Facebook fans liked Facebook pages specifically to compete in contests. Contests obviously solicit interaction by asking for people to enter. It turns out this can work, as ‘caption this photo’-style contests actually bring in 5.5 times more comments than regular posts.

Contest-related words like winner, win, entry, contest, enter and promotion were all more likely to engage users.

7. 42 percent of Fans like a page to get a coupon or discount

According to Socially Stacked, 42 percent of Facebook fans like a page in order to get a discount or coupon. A study by Wildfire Interactive showed that coupon-based campaigns received the highest engagement rates. Giveaways and sweepstakes came in just behind coupons as highly engaging post types.

I hope these statistics might be helpful to get your Facebook page on the right track!

Please feel free to contact us at www.Cloudservants.com

Written by Kristian Kongstad Holm
+kongstadholm

@kongstadholm
www.kongstadholm.com
#facebook #facebookbusiness #kristiankongstadholm #newmedia#cloudservants #onlinemarketing #contentmarketing #seo #reputationmanagement #onlinereputation

Advertisement

Kristian Kongstad Holm is a Successful action-focused entrepreneur with successful exits in multiple geographies. Currently Kristian Kongstad Holm is focused on Mobile App and IT investments, new media and Real Estate, but open to any investment propositions “ Business angel “ 1992 - 1999 Kristian Kongstad Holm Co-founded Bildillen, a franchise chain of stores in Denmark, which in 1999 had 21 stores nationwide. Sold to Franchise members 1999 - 2007 Kristian Kongstad Holm built BilXperten from start-up to matching competitor by franchise store numbers in just 2 years. BilXperten bought Bildillen in 2004 and was sold to Thansen at the end of 2007. 2005 - 2008 Kristian Kongstad Holm founded and CEO of the agency for LG and VSX electronics in Denmark. Vision behind some of the largest fairs in Denmark such as Biler i Bella, Cph Motor Show, DHB and RaceX. 2008 - present Kristian Kongstad Holm is Ceo of Kongsholm Invest Ltd. CEO of European based construction firm focusing on residential renovations. Responded to a widespread demand for construction companies as many firms had been hit by the financial crisis and house price falls. The company offers construction financing for renovations, which means that the home owner only pays for the work when it is 100% complete. 2008 – present Kristian Kongstad Holm is Ceo of Victoria Capital II Ltd. and various other companies. Active investor in multiple App / IT / New media projects. Interested in innovative new ideas. Kristian Kongstad Holm moved from Denmark in 2009 and lives today in Monaco and Dubai with his family. Always interested in discussing new projects and investment opportunities. See more at www.about.me/holm Kristian Kongstad Holm Motto´s is: If you can dream it, you can do it! Winners are losers that just didn´t give up! Danish Vellykket action-fokuseret serie iværksætter med succesfulde exits på flere geografier. I øjeblikket fokuserer på Mobile App og it-investeringer og Real Estate, men åben for enhver investering udsagn "business angels" 1992 - 1999 Medstifter Bildillen, en franchise kæde af butikker i Danmark, som i 1999 havde 21 butikker på landsplan. Solgt til Franchise medlemmer 1999 - 2007 Bygget BilXperten fra opstart til matching konkurrent ved franchise-butik numre på bare 2 år. BilXperten købte Bildillen i 2004 og blev solgt til Thansen i slutningen af ​​2007. 2005 - 2008 Grundlagt og administrerende direktør for agenturet for LG og VSX elektronik i Danmark. Visionen bag nogle af de største messer i Danmark såsom Biler i Bella, Cph Motor Show, DHB og RaceX. 2008 - nuværende administrerende direktør i Kongsholm Invest Ltd CEO for europæisk baseret byggefirma med fokus på bolig renoveringer. Reageret på en udbredt efterspørgsel efter byggefirmaer så mange virksomheder er blevet ramt af den finansielle krise og boligpriserne falder. Virksomheden tilbyder konstruktion finansiering til renoveringer, hvilket betyder, at boligejeren betaler kun for det arbejde, når det er 100% gennemført. 2008 - nuværende administrerende direktør i Victoria Capital II Ltd Aktiv investor i flere App / it-projekter. Interesseret i nye innovative idéer. Kristian Kongstad Holm flyttet fra Danmark i 2009 og bor i dag i Monaco med sin familie. Altid interesseret i at diskutere nye projekter og investeringsmuligheder. Se mere på www.about.me / holm Motto: Hvis du kan drømme det, kan du gøre det! Vinderne er tabere, der bare ikke give op!

Tagged with:
Lagt i Uncategorized

Skriv et svar

Please log in using one of these methods to post your comment:

WordPress.com Logo

Du kommenterer med din WordPress.com konto. Log Out /  Skift )

Facebook photo

Du kommenterer med din Facebook konto. Log Out /  Skift )

Connecting to %s

%d bloggers like this: